Marketing SEO Social Media

Social media for the online marketer

So recently I have been taking time away from social media and when I do go there it seems as though I may be pushing too much….but I just can’t believe the material and content that is coming out lately that I feel the world should know about.

If you are like me, this is most likely how your social media life has been online.  Too many offers, not enough time.  We all fall into this trap and it is ok to realize this.  Making the appropriate changes to improve your branding and ability to conquer the almight task of being someone you can “KNOW, LIKE and TRUST” can be daunting for some.  It is not impossible though.

Dripping in quality offers or suggested sites here and there is the norm it seems and often many posts get overlooked and pass into the abyss of messages.  If it is an affiliate offer, this might not do you any good as the product hype might die down and thus you have wasted space online. 

Now, what if you had written a short review article of the same product and added a link to your site/blog etc. on the social media sites.  Now this would be recognized by the search engines as having backlinks from quality sites and increase your rankings on sites like google which of course is what we all want.  We want to rank high for keywords related to our websites.

Developing relationships and getting involved in conversations in social media is a great way to improve your chances in the “KNOW, LIKE and TRUST” world where people will start to recognize the consistent value you provide for them…Be giving and they will come!

Without beating the social media donkey, to round out the post I want end by stating the obvious…warm people up before you try to jump in their marketing pants!

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By David Gardner

I am a science teacher, lacrosse coach and father of three who is also involved in online marketing and sales. My biggest goal right now is letting my wife be able to stay home and raise our daughters. When school is not in session, I paint interiors and like to travel. In the past I was a Peace Corps Volunteer, working in the Solomon Islands in the South Pacific from 1998-2000.

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