Categories
podcast

Podcast Your Way to a World of Smartphones and iPads


As Featured On EzineArticles

Now that technology has exploded where even the youngest school children are getting their own smartphones at an early age, you are seeing a change in the way people learn. Many may be taking time away from their books and Cd purchases and instead downloading ebooks, audiobooks, digital files and Podcasts for instant gratification.

The focus here is on the later of these file types, the “Podcast”. A Podcast is basically an electronic file that is in audio format, often an mp3 that can easily be downloaded onto a computer or smartphone, iPad/iPhone etc. This allows someone the opportunity to start listening right away. If you are in a business, this is a phenomenal way to get your content out to the masses quickly and very cost effective.

Using a program like audacity, you can easily record your message and save as an mp3 format, upload it to your own web hosing program or to many free sources that will take a file. You will often get a link so you know where to send your visitors to. If you are an experienced online marketer, you know about cloaking your links to protect your content, otherwise, people might figure it out (which could be a problem if you are trying to sell the mp3).

If you want to sound more professional you can add professional quality voice overs, intro/exit music and theme music, and this all can come easier with practice. There are of course many services out there that will do it all for you, but that will kind of defeat the purpose of your gain. When you make it big, this might be something to visit in regards to outsourcing your work.

To make yourself available, so the world of smartphones and iPads can find you, you can submit your work to sites like iTunes. Where there is a large amount of free downloadable podcasts. Weekly updates or radio shows are available as well that members can subscribe to get your weekly content. If you plan on giving away free content though, I would suggest keeping it basic and not giving away all your tips. For the big tips, save these for the paid members or a special forum of elite subscribers that you can monetize later on with a similar product that you make or are affiliated with.

There are many professesions who can benefit from podcasts both as a teaching and learning tool, so do not think you do not have what it takes in order to be successful with podcasts. If you set aside 15 minutes you could probably get one online and see just how easy it is!

David Gardner, of http://FreePodcastProfits.com thinks you can learn quickly how to take a simple podcast and use it to promote and grow your business or even teach someone something new! You can find out more about easy ways to complete a podcast at http://FreePodcastprofits.com and see a special message from David Gardner today!

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Categories
Marketing mobile device mobile landing page

Mobile Landing Pages and Why You Need One Yesterday


As Featured On EzineArticles

As the world of cellular and mobile device technology continues to evolve, you need to evolve with it. Whether you believe in evolution or not, you will become extinct if you do not evolve with the changing times. It seems that survival of the fittest comes into play as well as those internet marketers who have made adaptations to their websites will be the ones who survive as mobile devices will display a web page differently then a normal computer browser.

I am sure you have taken note of this before when you look at the same website on different computers between work, school, home, the library etc. If the dimensions are not suitable for your viewing medium, you may see pictures aligned wrong, or not there at all. Text that should have looked nice, is jumbled or overlapping. The problems go on and on.

If you have internet access on your mobile device, such as a smart phone, iPad, iPhone etc., you may have noticed you can not see everything you need when you view through these smaller devices. Scrolling becomes a mess and you often can not navigate as well as you would like to. There must be an easier way.

That way is through “Mobile Landing Pages” which are designed specifically to be smaller in dimensions and have limited information so that they get right to the point and yet still draw in new clients to whatever it is your goal is. Perhaps an internet marketer wants to give away a free ebook or audio of a report or interview, they can set up a capture page (also known as an opt-in page, landing page as well as some other names) and easily ask for a first name and email address to send the report to. The new client would then get an email directing them to the correct information assuming there was an autoresponder set up or a direct link to the product on the following page.

I had to of course check this out to believe it and what other way to do it but to check out some of my own sites to see where I was having issues. I borrowed my brother in laws iPhone and started tapping in the domain names to some of my websites and low and behold, they sure seemed to have issues with appearance on these smaller devices.

Some of the things I noticed that would deter a person from getting what they needed out of my site as well as would keep them from becoming a member of my list include but were not limited to are below:

1) The font size is dramatically reduced

2) scrolling options and navigation of the larger view did not all show up on my screen

3) Some of the videos were not mobile friendly and would not load

4) My opt-in box was not visible on top of the fold (this means on the top portion of what you see and therefore should not have to scroll around to find)

5) my links seemed to blend together when two words separated by a space or comma were present.

As you can see, these are all issues that would quickly deter a person away from your site. Why spend more time fighting with a site, when you can find another one right? This is exactly what you do not want to happen of course. You want them to stay with your site and opt in to your report, audio etc.

By having the appropriate set up or possible options in your web design, you will make your customer experience an easier one. The old saying of KISS comes to play here with Keep It Simple Silly (or substitute whatever else for the second ‘S’) where you really do not want to overwhelm the site visitor.

The whole point of a mobile device with internet capabilities is to make things quick and easy so people do not have to fight around in an effort to find your information. These devices are limited already in size, so you need to adapt if you are to survive these changes. I realize they are making larger touchpads, which solve some of the issues, but you do not see to many people walking around with a huge iPad in their back pocket or in line at the grocery store.

If you have advertising out in the real world, people are looking for instant gratification to look you up on the road and be able to experience what you have to offer without having to struggle with limited dexterity and typing on a smaller touchpad. Any change you can make to ease the customer experience will be one that will benefit you and your business in the long run so that you continue to evolve and be the leader.

Author Bio

David Gardner takes time working with local businesses so that they may reach the communities easier. Setting up websites, Google place pages, Facebook fan pages and mobile landing pages for the business are just some of the services he provides. As this is booming technology and the wave of the future he is glad to help as many people as he has time for in their efforts to survive the evolution that is occurring with online media and technology. You can get David to set up your mobile landing page and much more at http://GarageSale.ws.

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