mobile media | YourReviewGuru.com

A couple summers ago, I took an online course in Social Media and one of the main stars was Laura Betterly. Recently, she developed her own course, Mobile Local Fusion, http://bit.ly/LauraBetterly that brings Mobile technology to the forefront of the online world.

If you are business owner, this course is a must. As mobile media continues to develop in terms of smart phones alone (think ipads etc., as well) business are scrambling in order to keep up with the changes in order to continue to provide their clients with the services they need. Advertising has flipped from mailings and phone book listings, to listing online. Did you know that with your smart phone you can click a phone link in your internet search and it can dial the number for you. How cool is that!

As the big players like Google are controlling the waves online, they also have the technology to send you local businesses to your phone when you do a search, regardless of where you are. The satellites will pick up on your location and give you the most relevant business for the terms you enter into your search.

Laura Betterly’s Mobile Local Fusion, http://bit.ly/LauraBetterly provides the necessary means to to get your business listed at the top of the search rankings. Who wants to be listed on page 2? And if you are on the top, are you sure you do not want to risk losing this spot. So all are involved here.

From setting up your google place page to other major search engines like yahoo and bing, to providing options for client retention, outsourcing work and of course keeping you on the 1st page of the search engine. If you think about it, how many businesses ask you for a testimonial, or to write a review for them online? This is just one of the many suggestions made in Mobile Local Fusion, http://bit.ly/LauraBetterly that will provide the needed online juice to keep your business working well.

From my own perspective, I have been through the course when it first opened and have seen my sites come out on page one. I live in Camillus, NY, which is the home of the West Genesee Wildcat Lacrosse team, who has for years been on or near the top of the country rankings. So when you do a search for Camillus Lacrosse, one would think you would come up with the wildcats etc., however following Laura Betterly’s course, it is my lacrosse website, BasicLacrosse.com that shows up instead.

Regardless of whether you are a big business or a small mom and pop shop in the village, you can get yourself to the top to be ranked. I have received at least half a dozen phone calls recently just from people doing searches on their phones or online for services I offer. The way I see it, the price of the course was paid for with just one of the clients. The modules help with customer retention will help in regards to the lifetime value of the client. Being able to continue to bring in clients this way will show you that her course is extremely underpriced and comes with my highest recommendation.

So go check out the video that our other friend, Ryan Deiss put together that gives a little more insight into the course at http://bit.ly/LauraBetterly where he will take you inside Mobile Local Fusion a bit more.

For those of you that are action takers, either owning a business, or are looking to be the next online guru, I have an incentive for you when you join MLF! Take a look at what I want to offer as a bonus for you. (As I am an affiliate for Laura Betterly, I will earn a commission from the sale and will be able to contact their office for your info to provide you with your bonuses)

1) Speedy Profit Creator DVD will be mailed to your house. This is a series of 10 videos that bring you from getting a website to creating a product for release.

2) Free Membership in the Traffic Generation Club where you will learn from a mamstermind group including the likes of Ewen Chia, Mark Joyner, Robert Puddy and others.

3) 30 minute phone session with me helping to answer any questions you have when you start the course. (if you are in the Central NY area, I might even come right to your business to help you through it!)

Your Review Guru — On top of Cornell University Summer 2009

4) I will review your google place page and provide suggestions to how you can improve it once you get going. As google is the top, this is the one you want to take care of first.

Camillus Lacrosse Google Search — #1 on google search for camillus lacrosse

5) Unannounced bonuses to follow!

Unannounced Bonuses to Follow

So in addition to being able to learn from Laura Betterly, I want you to be able to get more value from me as well. Together we can help your business reach the top.

As the world of cellular and mobile device technology continues to evolve, you need to evolve with it. Whether you believe in evolution or not, you will become extinct if you do not evolve with the changing times. It seems that survival of the fittest comes into play as well as those internet marketers who have made adaptations to their websites will be the ones who survive as mobile devices will display a web page differently then a normal computer browser.

I am sure you have taken note of this before when you look at the same website on different computers between work, school, home, the library etc. If the dimensions are not suitable for your viewing medium, you may see pictures aligned wrong, or not there at all. Text that should have looked nice, is jumbled or overlapping. The problems go on and on.

If you have internet access on your mobile device, such as a smart phone, iPad, iPhone etc., you may have noticed you can not see everything you need when you view through these smaller devices. Scrolling becomes a mess and you often can not navigate as well as you would like to. There must be an easier way.

That way is through “Mobile Landing Pages” which are designed specifically to be smaller in dimensions and have limited information so that they get right to the point and yet still draw in new clients to whatever it is your goal is. Perhaps an internet marketer wants to give away a free ebook or audio of a report or interview, they can set up a capture page (also known as an opt-in page, landing page as well as some other names) and easily ask for a first name and email address to send the report to. The new client would then get an email directing them to the correct information assuming there was an autoresponder set up or a direct link to the product on the following page.

I had to of course check this out to believe it and what other way to do it but to check out some of my own sites to see where I was having issues. I borrowed my brother in laws iPhone and started tapping in the domain names to some of my websites and low and behold, they sure seemed to have issues with appearance on these smaller devices.

Some of the things I noticed that would deter a person from getting what they needed out of my site as well as would keep them from becoming a member of my list include but were not limited to are below:

1) The font size is dramatically reduced

2) scrolling options and navigation of the larger view did not all show up on my screen

3) Some of the videos were not mobile friendly and would not load

4) My opt-in box was not visible on top of the fold (this means on the top portion of what you see and therefore should not have to scroll around to find)

5) my links seemed to blend together when two words separated by a space or comma were present.

As you can see, these are all issues that would quickly deter a person away from your site. Why spend more time fighting with a site, when you can find another one right? This is exactly what you do not want to happen of course. You want them to stay with your site and opt in to your report, audio etc.

By having the appropriate set up or possible options in your web design, you will make your customer experience an easier one. The old saying of KISS comes to play here with Keep It Simple Silly (or substitute whatever else for the second ‘S’) where you really do not want to overwhelm the site visitor.

The whole point of a mobile device with internet capabilities is to make things quick and easy so people do not have to fight around in an effort to find your information. These devices are limited already in size, so you need to adapt if you are to survive these changes. I realize they are making larger touchpads, which solve some of the issues, but you do not see to many people walking around with a huge iPad in their back pocket or in line at the grocery store.

If you have advertising out in the real world, people are looking for instant gratification to look you up on the road and be able to experience what you have to offer without having to struggle with limited dexterity and typing on a smaller touchpad. Any change you can make to ease the customer experience will be one that will benefit you and your business in the long run so that you continue to evolve and be the leader.

Author Bio

David Gardner takes time working with local businesses so that they may reach the communities easier. Setting up websites, Google place pages, Facebook fan pages and mobile landing pages for the business are just some of the services he provides. As this is booming technology and the wave of the future he is glad to help as many people as he has time for in their efforts to survive the evolution that is occurring with online media and technology. You can get David to set up your mobile landing page and much more at http://GarageSale.ws.

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