As the world of cellular and mobile device technology continues to evolve, you need to evolve with it. Whether you believe in evolution or not, you will become extinct if you do not evolve with the changing times. It seems that survival of the fittest comes into play as well as those internet marketers who have made adaptations to their websites will be the ones who survive as mobile devices will display a web page differently then a normal computer browser.
I am sure you have taken note of this before when you look at the same website on different computers between work, school, home, the library etc. If the dimensions are not suitable for your viewing medium, you may see pictures aligned wrong, or not there at all. Text that should have looked nice, is jumbled or overlapping. The problems go on and on.
If you have internet access on your mobile device, such as a smart phone, iPad, iPhone etc., you may have noticed you can not see everything you need when you view through these smaller devices. Scrolling becomes a mess and you often can not navigate as well as you would like to. There must be an easier way.
That way is through "Mobile Landing Pages" which are designed specifically to be smaller in dimensions and have limited information so that they get right to the point and yet still draw in new clients to whatever it is your goal is. Perhaps an internet marketer wants to give away a free ebook or audio of a report or interview, they can set up a capture page (also known as an opt-in page, landing page as well as some other names) and easily ask for a first name and email address to send the report to. The new client would then get an email directing them to the correct information assuming there was an autoresponder set up or a direct link to the product on the following page.
I had to of course check this out to believe it and what other way to do it but to check out some of my own sites to see where I was having issues. I borrowed my brother in laws iPhone and started tapping in the domain names to some of my websites and low and behold, they sure seemed to have issues with appearance on these smaller devices.
Some of the things I noticed that would deter a person from getting what they needed out of my site as well as would keep them from becoming a member of my list include but were not limited to are below:
1) The font size is dramatically reduced
2) scrolling options and navigation of the larger view did not all show up on my screen
3) Some of the videos were not mobile friendly and would not load
4) My opt-in box was not visible on top of the fold (this means on the top portion of what you see and therefore should not have to scroll around to find)
5) my links seemed to blend together when two words separated by a space or comma were present.
As you can see, these are all issues that would quickly deter a person away from your site. Why spend more time fighting with a site, when you can find another one right? This is exactly what you do not want to happen of course. You want them to stay with your site and opt in to your report, audio etc.
By having the appropriate set up or possible options in your web design, you will make your customer experience an easier one. The old saying of KISS comes to play here with Keep It Simple Silly (or substitute whatever else for the second 'S') where you really do not want to overwhelm the site visitor.
The whole point of a mobile device with internet capabilities is to make things quick and easy so people do not have to fight around in an effort to find your information. These devices are limited already in size, so you need to adapt if you are to survive these changes. I realize they are making larger touchpads, which solve some of the issues, but you do not see to many people walking around with a huge iPad in their back pocket or in line at the grocery store.
If you have advertising out in the real world, people are looking for instant gratification to look you up on the road and be able to experience what you have to offer without having to struggle with limited dexterity and typing on a smaller touchpad. Any change you can make to ease the customer experience will be one that will benefit you and your business in the long run so that you continue to evolve and be the leader.